MMSM Curriculum

The Master in Management – Sport Marketing and Management (MMSM) consists of 30 credit hours as follows:

  • BUS/COM 602: Financial Decision Making (3)
  • BUS 620: Managing the Business Culture (3) OR BUS 647 – Stakeholder Engagement (3)
  • BUS 665: Analytics for the Business Environment (3)
  • BUS/COM 668: Innovation and Change Management (3) 
  • COM 640: Public Relations (3)
  • HWS 610: Contemporary Issues in Sport Marketing (3)
  • HWS 615: Contemporary Issues in Sport Law and Risk Management (3)
  • HWS 620: Contemporary Issues in Sport Sociology and Ethics (3)
  • HWS 625: Contemporary Issues in Sport Administration (3)
  • GRAD 686: FE Capstone Seminar (3) OR HWS 689 – Thesis Research Paper (3) 

Two-Year Plan

Fall Session I

  • BUS 602: Financial Decision Making
  • HWS 620: Contemporary Issues in Sport Sociology and Ethics

Fall Session II

  • BUS 665: Analytics for the Business Environment
  • HWS 625: Contemporary Issues in Sport Administration

Spring Session I

  • BUS 620: Managing the Business Culture OR COM 647 – Stakeholder Engagement
  • HWS 610: Contemporary Issues in Sport Marketing and Media Relations

Spring Session II

  • HWS 615: Contemporary Issues in Sport Law and Risk Management
  • COM 640: Public Relations

Summer Session

  • BUS 668: Innovation & Change Management
  • GRAD 686: Field Experience Capstone Seminar OR HWS 689 – Thesis Research Paper